Monday, December 1, 2008

StoresOnline SEO Tip: Link Building 101

StoresOnline Merchants are constantly researching ways to build their websites organically. Some of the best advice that StoresOnline can offer Merchants is to make time to work on some basic aspects of Search Engine Optimization (SEO) such as making sure your Meta data is done right and that you are adding fresh, keyword relevant content to your StoresOnline website.

Another very important SEO aspect that you need to plan for is building links to your website. There are many different types of information out on the Internet about link building “do’s and don’ts” however a great resource that StoresOnline Merchants might want to check out is forums. As an illustration of the type of information that you can find, here is a bit of a post about how to get more quality links to your StoresOnline website:

1. Build a “101 list”. These get Dugg all the time, and often become “authority documents”. People can’t resist linking to these.

2. Create 10 easy tips to help you [insert topic here] articles. Again, these are exceptionally easy to link to.

3. Create extensive resource lists for a specific topic

4. Create a list of the top 10 myths for a specific category.

5. Create a list of gurus/experts. If you impress the people listed well enough, or find a way to make your project look somewhat official, the gurus may end up linking to your site or saying thanks.

6. Make your content easy to understand so many people can understand and spread your message.

7. Put some effort in to minimize grammatical or spelling errors, especially if you need authoritative people like librarians to link to your site.

8. Have an easily accessible privacy policy and about section so your site seems more trustworthy. Including a picture of yourself may also help build your authority.

9. Buy relevant traffic with a pay per click campaign. Relevant traffic will get your site more visitors and brand exposure. When people come to your site, regardless of the channel in which they found it, there is a possibility that they will link to you.News & Syndication.

10. Syndicate an article at EzineArticles, GoArticles, iSnare, etc. The great thing about good article sites is that their article pages actually rank highly and send highly qualified traffic.

11. Submit an article to industry news site. Have an SEO site? Write an article and submit to WebProNews. Have a site about BLANK? Submit to

12. Syndicate a press release. Take the time to make it compelling and newsworthy. Email it to some handpicked journalists and bloggers. Personalize the email message. For good measure, submit it to PRWeb, PRLeap, etc.

With these tips on your side, a StoresOnline Merchant can avoid wasting precious time and effort on link strategies that might not be worth the work. StoresOnline wishe you the best as you continue to marketing your StoresOnline website.

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