There are thousands and thousands of websites that will offer you advice on how StoresOnline Merchants can best utilize Relationship Marketing to create loyalty within their customer base. StoresOnline knows that you want to know what you can do to enrich and grow the relationship between your StoresOnline business and your customers. Here is a link to a white paper entitled "Best Practices for Relationship Marketing" by WebTrends.com.
Here is a brief overview of what the white paper offers:
Today, it’s all about more. More consumer control, more channels, more media and more money spent online. Because the online channel gives consumers more options to choose from, organizations face a big challenge: when customers can visit any site at any time, what will make them loyal and keep them coming back? According to Frederick Reichheld of Bain & Company:
• Businesses in many industries may lose up to 50% of their customers over a five year period.
• Studies have shown it’s 6 to 7 times more expensive to acquire a new customer than it is to retain a current customer.
• As little as a 5% increase in customer retention can increase profits by 25 to 95%.
Yet many businesses are still focused only on customer acquisition and see customers from the fragmented view of individual transactions.
StoresOnline Merchants can download this whitepaper by clicking here. We wish you the best of luck as we move into the busy holiday shopping season.
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