Thursday, November 6, 2008

StoresOnline Merchants: Email Marketing Tips

We've recently talked about how now is the time to market your StoresOnline business for the holiday season. There have been questions about ideas for online marketing. There are a few tips that StoresOnline would like to pass on 5 Reasons Why You Need to Start Email Marketing Today, as found on

"Following is a list of five reasons you must start email marketing now!

1. Email marketing is inexpensive.
Email marketing is an affordable way to stretch a tight marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing can cost as little as fractions of a penny per email.

The expenses involved in email marketing involve having a hosted website with email capacity. You may also want to consider subscribing to a list management service, such as Constant Contact or aWeber, to help manage your email campaigns. The fees for this service range from about $15 to $20 per month, which includes unlimited emails.

2. Email marketing is highly targeted.
You can easily segment your email database into different groups, so that your promotions go to individuals most likely to respond to your offer. For example, you may send one offer to existing clients, and send a different one to prospects who’ve expressed interest in your products or services.

3. Email marketing is proactive.
Email marketing enables you to proactively communicate with your existing customers and prospects, instead of passively waiting for them to return to your website or storefront.

It is a highly effective way to communicate promotional offers, news, seminars, which may result in an increase in sales, drive traffic to your website or store, and develop customer trust and loyalty through relationship building.

Sending out a monthly email campaign will keep your business in front of your customers’ and prospects eyes.

4. Email marketing generates an immediate response.
Promotional emails include a call to action that can result in immediate responses. Initial campaign responses generally occur within 48 hours of the time the email campaign is sent; testing and refining your campaigns is immediate. If you use a list management service, you can gauge the open rates of your email campaigns, which provides useful and immediate information you can use to tweak your campaign messages.

5. Email marketing is easy.
The Web-based email marketing products available to small businesses are easy to use. The services available through Constant Contact and aWeber, as well as others, include professional HTML templates, list segmentation and targeting capabilities, as well as automatic tracking and reporting of your email campaign effectiveness, such as for open rates, bounces, and spam reports."

StoresOnline hopes this article is helpful to those of you online business owners that are looking for additional ways to boost sales during this pre-holiday season. If you have participated in email marketing campaigns, let us know what worked for you and what didn't. Best of luck to you StoresOnline Entrepreneurs!


Ronald said...

My theory is that marketing by email can build trust between you customers. I have done some reasearch and marketing by email is the most profitable and affordable way to reach prospective customers.

Lucille said...

Why not use Email marketing? It is a great way to target your audience. The people that you are sending the email to have obivously shown some form of interest in your site by submitting their email via a purchase, or other form on your site. So again why not use it?