How Are Small Businesses Marketing For the Holidays?
"To me, it seems that marketing has never been more important for the survival of a business. For one, if you are not marketing, people might forget about you, or even assume that your business in trouble because they have not heard from you lately," I said. "Marketing shows potential customers that you are still there for them even in these rocky times. Secondly, you have to drive people to your business. How else do you intend to attract customers?"
Well, a new study from Constant Contact would suggest that most U.S. small businesses would agree with this mentality, particularly as we approach the holiday season. 76% of their respondents are planning holiday promotions and last minute shopping offers. This number has actually grown from the same survey last year, which saw 62% doing so. 63% of this year's respondents have even begun their holiday campaigns already.
"There's no question the economy is a cause for concern, especially for U.S. small businesses that rely heavily on holiday sales," says Constant Contact CEO Gail Goodman. "However, in true entrepreneurial fashion, small businesses are fighting back. Small businesses recognize the value of focusing their marketing efforts to enhance communication with their loyal customers, as well as to attract new business."
So what ways are businesses marketing themselves these days?"
What types of marketing work for you as a StoresOnline Small Business Owner? If you have other studies or research that would be helpful for StoresOnline Merchants, please feel free to leave a comment.