Tuesday, November 4, 2008

StoresOnline Merchants Stay Informed with Podcasts

As part of the StoresOnline business regimen, research and education of what trends are up and coming in the market are essential aspects of business as usual.

If you are looking for a reliable place for good information as well as case study information, it's a great idea to visit the MarketingSherpa.com Podcast page. The Open Access portion has some great podcasts, such as:

Interview with Michael Veit, Sr. Manager,
Database Marketing & Measurement Group, RSA Security

Michael Veit is presenting at this year's B-to-B Demand Generation Summit the Case Study "Optimizing a Paid Search Marketing Program through Testing and Measurement." In this interview he talks about managing pay per click marketing campaigns and about developing an approach for testing that can deliver significant improvements for your search marketing campaigns.

Economy Taking Toll on Marketing Budgets
The downturn in the economy is making it tough on the marketing community — especially marketing budgets. What has changed since we released our Marketing During a Downturn report in February?

Stefan Tornquist, Research Director, MarketingSherpa, talks about some of the profound shifts in spending that show up in a September 2009 survey of B-to-B and consumer marketers. Overall, 25 budgets are being cut for every spending plan getting a boost at larger companies – with the average decrease around 20%.

MarketingSherpa’s 2008–09 Business Technology Marketing Benchmark Guide
The 5th annual Business Technology Marketing Benchmark Guide is now available. Listen to MarketingSherpa’s Research Director Stefan Tornquist talk about what’s new in business technology marketing, who can benefit the most from the findings, and the special reports. This year’s guide is our largest ever, designed to be one–half yardstick with benchmarks and standards for success and one–half inspiration with explorations of what’s working, what’s not and what’s on the horizon.

These are just a few of the podcasts that are available to StoresOnline Merchants. Stay on top of your online marketing game and take the time to make online education part of your business routine today.

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